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What stokes your flame as a business owner?
If you’re finding the need for more customers coming through your doors or more customers hitting you up online for sales, what exactly are you doing to make that happen?
Sure, great products and services, along with fair pricing and sales from time to time, those can all be catalysts to more sales.
Another springboard to attaining more business is letting people know just who you really are and what you have to sell.
In that regard, videos are a great means to sell you and your brand.
Don’t Be Shy in Front of the Camera
So that your brand can shine for more consumers to see, here’s a few ways to put video to work for you:
Turn to the professionals – While you or someone in your office may think they are efficient with a video camera in their hands, you’re best served letting the professionals handle things. Whether you choose to opt for the services of Diamond View Studios or another such company, professionals can make a world of difference in how the final product turns out. With the right people filming and advising, you can put together a first-rate production, one which can show your brand in its best light for all the world to see;
1) Send a message – What is the true message that you want to tell consumers each and every time you get in front of the camera? While you never want to badmouth a competitor, there is nothing wrong with pointing out why you feel your business is the best one in your industry.
Let consumers know how your products or services can not only improve their lives, but cut down on the expenses for said items. You could almost look at each video you do as a dating audition. When two people go out on a first date, the biggest question oftentimes is will there be a second one?
Sometimes there will be, sometimes it is one-and-done. So that you can get customers back over and over again, give them something to hold onto with that first video you shoot.
With consumers having myriad of choices in today’s world, your brand has to send a message that it is different than all of the rest. By using video as part of your marketing campaigns, you can do just that;
2) Socialize the experience – If your marketing campaigns have been absent of social media, you’re missing out on what essentially is free marketing and advertising. With sites such as Facebook, Instagram, Twitter, LinkedIn and more at your services, don’t turn down the opportunities to brag about your brand.
By simply inserting a video in your posts on more than one occasion, you give countless consumers the opportunity to learn more about your brand. Keep the videos from being too long, especially since a fair number of consumers have short attention spans, something many of them would even admit themselves;
3) Commercials work too – Have you thought about doing commercials on local television, radio or even Internet outlets? Those 30-second sound bites can be just what you require to land more business. If you do opt for commercials (along with or instead of straight video productions), put some humor behind them.
Yes, there is always a time to be serious, but most people will remember your commercials if they were fun. Look around at the commercials you yourself see on television or elsewhere these days. The ones that add a twinge of humor typically are best remembered.
If budget issues have hamstrung you in the past when it came to shooting videos, change that as your business moves forward.
Face it; your competition is not likely sitting around trying to decide how it should go about reaching more customers. With that the case, you shouldn’t either.
While you don’t have to be married to the idea of always shooting videos to help propel your brand forward, videos should be on your to-do list from time to time.
When all is said and done, videos can open your world to more business.
At the end of the day, that’s a beautiful picture for any business owner to envision.